Women are paying 37% more than men for equivalent products

These are hard times to be a female shopper. Whether you spend your money on pens, razors, designer fragrance or plain old Marks & Spencer vests, you will pay a surcharge just for being a woman. In theory, men and women enter stores equal – but, in practice, the shelves each gender browses, the aisles each chooses, lead them down very different paths to the cash register. Products marketed specifically at women routinely cost more than similar or identical products marketed at men. The extent of the discrepancies is staggering:…

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